itomacchina sets out the history of car design, focusing on major innovations in aesthetics and technology. The exhibition starts with the earliest models – on display will be the first car ever made with an internal combustion engine, the Benz Dreirad of 1886 – and stretches forward to the present day and beyond. Indeed, Mitomacchina will present the prototypes of the 21st century that are about to revolutionise the forms, use and cultural baggage of the car once again.
There are two approaches to Mitomacchina: on the one hand, the exhibition presents a vast range of cars chosen for their role as protagonists for change, from both sociological and aesthetic viewpoints; on the other, a survey of the designs, industrial processes and tests that have accompanied, called into question and rebuilt this extraordinary “object” of the 20th century, thanks to the finest exponents of international creativity.
Curated by Gian Piero Brunetta, Pierluigi Cerri, Emilio Deleidi, Giampaolo Fabris, Giorgetto Giugiaro, Tomàs Maldonado, Adolfo Orsi, Sergio Pininfarina, Mauro Tedeschini and Quattroruote.