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museo di arte moderna
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  • Alfa Romeo 8C 2900 B Berlinetta Touring, 1938, Arese, Automobilismo Storico Alfa Romeo, Museo Storico, Centro di Documentazione Storica © Foto Automobilismo Storico Alfa Romeo, Centro di Documentazione Storica
  • Bugatti Type 46 Coach Surprofilé, 1933, Mulhouse, Cité de l'Automobile - Musée National - Collezione Schlumpf, Foto Frederic Hurst
  • Fiat 500 Topolino, 1937, Torino, Centro Storico Fiat, © Diego Cassetta- Mart
  • Italdesign Giugiaro Boomerang, 1972, Archivio Fotografico Italdesign Giugiaro © Italdesign Giugiaro
  • Lamborghini Miura SV, 1973, Lamborghini Automobili
  • Maserati 3500 GT, 1959, Collezione Adolfo Orsi, Foto © Diego Cassetta- Mart

The history, technology and future of car design

Mart Rovereto
02 December 2006 / 01 May 2007
"I believe that the car today is the fairly exact equivalent of the great Gothic cathedrals: by this I mean the great creation of an epoch, passionately conceived by unknown artists, consumed in its image, if not in its use, by an entire population which thanks to it appropriates a perfectly magical object."
Roland Barthes
The history of car design – one of the most fascinating legends of the 20th century – and the visions anticipating its transformations in the 21st century are presented in "Mitomacchina".

itomacchina sets out the history of car design, focusing on major innovations in aesthetics and technology. The exhibition starts with the earliest models – on display will be the first car ever made with an internal combustion engine, the Benz Dreirad of 1886 – and stretches forward to the present day and beyond. Indeed, Mitomacchina will present the prototypes of the 21st century that are about to revolutionise the forms, use and cultural baggage of the car once again.


There are two approaches to Mitomacchina: on the one hand, the exhibition presents a vast range of cars chosen for their role as protagonists for change, from both sociological and aesthetic viewpoints; on the other, a survey of the designs, industrial processes and tests that have accompanied, called into question and rebuilt this extraordinary “object” of the 20th century, thanks to the finest exponents of international creativity.

Curated by Gian Piero Brunetta, Pierluigi Cerri, Emilio Deleidi, Giampaolo Fabris, Giorgetto Giugiaro, Tomàs Maldonado, Adolfo Orsi, Sergio Pininfarina, Mauro Tedeschini and Quattroruote.